of us know about Amazon. This is one of the biggest online stores in
the world. Another name in the category of online stores is Alibaba,
owned by a Chinese, Jack Ma. Most of the time we see these two names in
search results when we look for a consumer product on the internet.
Gone are the days when we had to go out for shopping. Now almost all
types of consumer products are available online, that too on a global
level. People can have their required things while sitting at home or
The concept of online stores started from the West and now
is a growing trend in Asian countries. Seeing their popularity, many
brands, and businesses got online. All big corporate names have an
online presence now. Social media has played a great role in it. Brands
and individuals own online stores also. Individuals along with their
teams or families are also inclined toward opening online stores with a
wide range of products. It includes books and magazines, garments,
furniture, cosmetics and handbags, herbal products and medicines,
construction material, electronic, and jewelry, etc. The sole purpose of
opening an online store is to expand the outreach and tap in the
maximum number of potential customers. An online store can give us a
huge fortune as a long-term business even if it started on a small or
Let’s have a look at how an online store is
different from physical shops and what benefits are there for you that
are not available otherwise.
No requirement of physical space:
Your presence will be web-based so you don’t need to worry about
hiring or purchasing a physical space, buying bulk/huge consignments of
items or goods at once, and their storage. However, you have to pay for a
domain name and relevant charges.
No middleman hassles:
You can pick up the items/goods direct from a factory or
manufacturer and transport it to the customer at retail price. Your
profit ratio will also be high because of no middleman. A very useful
tip for small and medium-sized industries and home-based handicrafts is
that they can reach out to potential customers and get orders directly.
But for this, they will have to spend reasonably on advertising.
Work according to the capacity and resources:
Are you to manage the store on your own or is a team or family there
to help you? Make a work plan accordingly. If you are the sole manager,
you can do it as part-time along with your job. You can expand it
according to the available resources and when it begins to give you a
reasonable monthly or annual income, you can quit your job or other
Manage it while on the go:
You can manage your online store while travelling with the help of a
tab, laptop, or smart phone. No hassle of being bound to sit in a
Long-term benefits and safe investment:
You invest a small or reasonable amount according to the
circumstances in an online store at first. So, the investment is safer
than other businesses. First, it is slow but with the passage of time,
it starts gaining customers and huge benefits. It will fetch long-term
benefits if you keep on working ‘slow and steady’.
Product-wise distribution of work:
If a team or family is helping you out in managing and maintaining
the online store, you can distribute work product-wise. Like, females
can handle cosmetics, handbags, ladies’ garments etc., while males can
take care of technical and electronic items. This work distribution can
make things easy.
Now have a look at a few requirements also for maintaining a great online store and reaping the benefits.
Attention-grabbing and user-friendly design:
Hire the designers and inventory experts for designing the store who
are already experienced in this field. For multiple types of items in
the store, you will have to make sections. Links, buttons for easy
navigation, ordering and cart, newsletter sign-up, and other necessary
things must be there. Keep on reviewing the design every two years or
Advertisement and social media presence:
All of us use social media these days so it is a great way to catch
up with the customers and market. Make social media pages/profiles of
your online store and available products, and rightly advertise it to
the specific audience.
High quality products and customer service:
Make no compromise on quality and customer service! Sometimes,
customers complain that they get a different item from the one they
ordered or selected. This puts a bad impression on customers and the
repute of online store suffers. Give customers what you claim to give.
Only good customer service can earn you a great name. The better the
customer service, the more positive the outcome.
On time response and delivery:
Check out the orders regularly and deliver the items on time. Set a
specific period for delivery like 24 hours for local orders and 48 or 72
hours for out of the city and away places. Delay in response and
delivery is going to hurt your business and reputation. Arrange for a
live chat with customers as well.
Product description and charges clearly specified:
Specify the charges including product price and shipment fee clearly
with each product. There must not a confusion between the price
mentioned online and the price demanded at the time of delivery or
Hire a financial consultant who can guide you concerning how to
spend money and on which things. Do research and study about the
operations and running of online stores. Your financial consultant must
be knowledgeable and expert in online store management as well as
Storage space for expansion:
If and when you need a new space for storage, you will have to
arrange for it as soon as possible. The internet is the greatest source
of having knowledge concerning online store management, inventory, and
storage. Study the way it works. You may need to do things like that in
future for your own store. Keep a keen eye on everything going on and be
ready to act according to the new situations.
Hard work for reputation:
You have to spare a reasonable amount of time for making your online
store a success. First, you may not need to give long hours but once
your store start running successfully, you will have to give full-time
and attention to it.