Reasons to Advertise on Radio
Since you are not seeing anything when you listen to a radio broadcast, then you make your mind do all the work. When people start hearing advertisements on the radio, then it is their minds that go to work and they can think about the products and service more than if they see the visuals on a TV commercial. From its low cost to its effectiveness, the benefits of radio advertising are numerous. If you use radio advertising, then you can gain the following benefits.
If you advertise on radio, then you have something of an intimate form. Most people who listen to the radio listen to it alone like while driving, jogging or when they are just at home sitting in their kitchen and listening to the broadcasts. A strong relationship can for between a person and his favorite radio station. The music that is played on the radio is something they identify with and they have their favorite personalities that they listen to on-air.
Whatever format your advertisement takes, the radio stations are familiar with their audience demographics. Whatever gender, age and economic status you target, you can be sure that your advertising will reach them.
Broadcasting or advertising on your local radio broadcast is not expensive at all. It is more cost-effective than doing TV commercials, print advertising, and direct mail.
Using radio as a medium of advertising can reach people even without any effort. There is no need to sit in front of a TV or open your computer. There is no need to read anything with radio advertising. You don’t have to look for your eyeglasses or even know how to read. With radio advertising, your message will come through to your listeners even when they do nothing at all. Whatever is said on the radio will come to the hearing of those who are near it.
There are promotional activities offered by radio stations to support your advertising. You and your radio station becomes partners to your success. When you partner with your radio station you will be able to give away promotional items with your name and logo, have live on-air broadcasts or broadcast live from your place of business.
With radio advertising, you work frequently and it reaches your audience repeatedly. With repeated exposure to your ads, your audience will become aware of it. Your ads will keep on playing on the station that most people are loyal to thus increasing your ad’s impact on these audiences.
Sound is also more effectively stored in the memory compared to written ads.